“We are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Xbox 360 delivers amazing performance at an extraordinary value with the leading online service and best lineup of games, downloadable movies and TV shows available from a console. The majority of consumers make the decision to buy consoles once the price falls to this mark, making this an important milestone for consumers and the industry.”

History shows that more than 75 percent of all console sales happen after the price falls below the $200 mark. For millions of consumers who have been waiting for the perfect time to buy an Xbox 360 console, their moment has finally arrived. At $199, Xbox 360 is the most affordable next-generation console on the market, offering something for everyone with the most dynamic, interactive entertainment experiences available.

Xbox 360 Arcade plus a 12-month Xbox LIVE Gold Membership and a Netflix subscription costs $100 less than 12 months of digital cable. Xbox 360 invites everyone into a limitless world where the best games, movies and TV shows can be enjoyed live side-by-side with your personal pictures and music library.