EA are gearing up to inject nostalgic fun into the Xbox LIVE Arcade by bringing perennial board game favorites to the popular platform.
“We believe our Hasbro Family Game Night channel on Xbox LIVE Arcade will be one of the most dynamic and fun collections available on the platform,” said Chip Lange, General Manager of EA Hasbro. “We’ve been given the unique opportunity to create an exclusive EA Hasbro branded destination within the Xbox LIVE Arcade so players can easily find and play our lineup family-friendly digital board games. Just as families have game closets in their home, they will also be able to stock a digital game closet serving up hours of interactive play for kids and adults alike.”
"The consumer response to Hasbro's brands arriving on digital platforms in such fresh, inventive ways has been incredibly positive," said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. "Scrabble alone has taken the US and Canadian markets by storm in a very short period of time and we expect the momentum to remain at full throttle through the NDS and PSP handheld releases and beyond. The level of creativity and meticulous execution that EA has poured into the re-imagination of the Scrabble and Hasbro Family Game Night experiences have set the bar very high for the many other games under development, but we're confident that we've just scratched the surface of what digital fun feels, looks and plays like. It's going to be a very exciting year for casual game fans."
EA and Hasbro will stock Xbox LIVE Arcade with Hasbro Family Game Night, a crowd pleasing assortment of games that are instantly recognisable household names such as Boggle, Battleship, Yahtzee, Connect Four, Sorry! and Sorry! Sliders. All games will feature both original and new ways to play, including a Party Mode that features multiple mini-game versions of each title. Additional customisation features will allow players to earn virtual trophies, furniture and themes to decorate their personal virtual game rooms. The Hasbro Family Game Night lineup will take full advantage of Xbox LIVE community features such as online play, Achievements, the ability to launch new games without leaving the environment, and sharing customized space with friends. The EA Hasbro virtual game closet is slated to open in Spring 2009 with multiple games followed by additional releases throughout the year.
Under a Hasbro Family Game Night banner, games such as Boggle, Battleship, Yahtzee, Connect Four, Sorry! and Sorry! Sliders will begin to roll out in Spring 2009.
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