A young man named Rikku dreams of joining in the Bakugan Battles despite not owning a single Bakugan of his own. One day, his dream comes true.

Rikku gets his first taste of what a battle is like when his friend Dan lends him Drago, a Bakugan with immense arena experience. Completely swept up in the intensity of the Bakugan Battles after his first taste, it is with a heavy heart that Rikku returns Drago to Dan. However, on his way home after the most exciting day of his life, Rikku comes across a never-before-seen Bakugan named Leonidas.

Leonidas confides to Rikku that he has mysteriously found himself in this unfamiliar world, and agrees to stay with Rikku for a while until he can sort things out. Now armed with his own unique Bakugan, Rikku is ready to enter his first tournament and change both Leonidas’ and his own life forever.

Bakugan: Battle Brawlers is the first video game based on the smash hit Bakugan toys, card game and anime show. In it, players start off as an untrained Bakugan Brawler and must fight their way to the top of the heap. Combining the drama and story of the cartoon series with the skill and strategy of the card game, players will become completely immersed in this unique title. Throw Bakugan cards onto the battlefield, and then try to carefully shoot your Bakugan balls onto the cards to unleash their monstrous powers. When two Bakugans stand on the same card, they transform into gigantic creatures and fight to the finish!

Wii

Activision, Spin Master Ltd. and Toys“R”Us will host Bakugan “Training Camp,” where Bakugan players will heed the “Call to Brawl” in stores nationwide on October 17. During the event, gamers will be among the first to play Bakugan Battle Brawlers, the first video game based on the Bakugan collectible trading card game and transforming action figures game. Additionally, kids can test their traditional Bakugan skills by competing with two of the most exciting Bakugan ever released – the Bakugan 7-in-1 Maxus Dragonoid and the Toys“R”Us exclusive Bakugan 7-in-1 Maxus Helios during the “Maxus Challenge,” a series of seven fun activities.

A Toys“R”Us special edition of the Bakugan Battle Brawlers video game for Wii and NDS will also be available for pre-order during the event, featuring exclusive, playable characters Manion and Ravenoid.

NDS

To celebrate the arrival of the new Bakugan the 7-in-1 Maxus Helios and Bakugan 7-in-1 Maxus Dragonoid, Toys“R”Us will also host the “Maxus Challenge,” where kids can compete for the chance to receive special ability cards and other complimentary prizes, while supplies last. Already named to the Toys“R”Us “Fabulous 15” list of its 2009 Hot Holiday Toys, the Maxus Helios is turning the world of Bakugan upside down, bringing kids the ultimate new Bakugan experience! Combining six Bakugan Trap and one Neo Dragonoid, brawlers can build the massive Maxus Dragonoid or Maxus Helios to experience the power of Bakugan like never before.

For a listing of participating Toys“R”Us stores that will take part in this event, please visit the official website.

Features:

• Major Brand Popularity: Bakugan was the best selling toy for boys this past holiday season, and won three Toy of the Year awards at February’s Toy Fair convention, including Toy of the Year. Bakugan toys are currently selling at a rate of 4 Bakugan Balls per second in North America, and there are over 55 million Bakugan Balls in homes across the world.
• Deep Storyline: Take part in an epic and unique story penned by the writers of the anime series specifically for the video game.
• Unique Battle Arenas: Choose from a variety of arenas to battle in, each with its own shape, size, traps and features.
• Create Your Own Bakugan Brawler: Make your avatar that you play as throughout the game, or play as your favorite character from the anime series.
• New Bakugan: Collect up to 40 Bakugan and hundreds of cards, some of which have never been seen before!
• Multiplayer: Face off in custom matches where players can adjust the arena, characters, and even the rules themselves.

The video games, under development by veteran Japanese studio NOW Production, will render the elements that made Bakugan a worldwide phenomenon into mind-blowing digital experiences. Everything a Bakugan enthusiast and gamer would love is here - intense battles, the ability to create your own Brawler, cartoon quality graphics and multiplayer combat.