“Our growing membership is a reflection of the ESA’s valued and successful work on the key public policy issues facing the entertainment software industry,” said Michael D. Gallagher, CEO of the ESA. "Crave Entertainment, KOEI and Playlogic are key partners in leading that effort, and I am pleased to welcome them to the ESA."

Formed in 1997 and based out of Newport Beach, Calif., Crave Entertainment is a publisher of videogame entertainment products for all of the major console and handheld gaming platforms that focuses on providing quality content in the casual and value gaming markets. Crave Entertainment publishes software in a variety of genres including Brunswick Bowling and the Pinball Hall of Fame series.

“With the Fillpoint acquisition of Crave Entertainment and SVG Distribution complete, we are excited to be renewing our membership and affiliation with the ESA”, stated David Burchi, Senior Vice President of Content and Strategic Development. “The ESA has been instrumental in our industry and we are proud to be a part of their efforts.”

Based in Burlingame, Calif., KOEI Corporation established operations in 1988 as the North American subsidiary of KOEI Co., Ltd. of Japan. KOEI is respected worldwide as the premier brand of strategy and simulation games, and is the innovator of the Tactical Action genre. The company's Warriors series of games have generated a combined 18 million units in global sales.

"KOEI is proud to join the ESA, an organization that represents the positive growth of the computer and video game industry," said President Kenji Matsubara of KOEI Corporation. "We look forward to participating in the association's ongoing programs and initiatives, and to working with member companies to broaden the visibility of the entertainment software industry in the U.S."

Playlogic Entertainment Inc., with its U.S. headquarters in New York, is an independent publisher of entertainment software for consoles, PCs, handhelds, mobile devices and other digital media. Playlogic publishes various genres of games developed throughout the world and also has an in-house production facility located in the Netherlands.

“We are launching Playlogic as a standalone publisher in North America with the goal to bring gaming content that appeals to audiences of all ages and gaming interests,” said Paige Carlson, Vice President, Sales and Operations, North America. “You’ll see a lineup that includes family friendly console games as well as ground-breaking mature rated games for the core next gen gamer.”