McGowan is an experienced professional and comes with 10 years of marketing experience of which 5 were within in the industry. He previously held several Marketing positions with high profile companies such as KOCH Media, Codemasters, Brash and most recently he worked as Business Development Manager for Partnertrans in the UK. McGowan has worked on titles such as: Lord of The Rings Online, Dungeons & Dragons Online and ArchLord.

Rogier Smit, Chief Executive Officer at Playlogic, said: “We are glad to welcome Adam to our team. His enthusiasm and proven track record will help us to introduce new IP such as Fairytale Fights to consumers worldwide.”

Adam McGowan, Marketing Director at Playlogic added: “I am delighted to join Playlogic at such an exciting time. Our 2009 line-up is very promising and diverse and I am confident that our old and new franchises can elevate Playlogic to new heights!”