Creative Minx will create brand extensions through merchandising across multiple categories, such as collectibles, peripherals, apparel, and accessories for blockbuster franchises like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante’s Inferno and Army of Two.

“Creative Minx is proud to be working with EA, and to be able to represent such a strong portfolio of highly-recognizable gaming titles,” Andi Riordan-Scott, President of Creative Minx Marketing. “We look forward to building successful merchandising franchises across multiple categories and distribution channels for EA’s top brands and leveraging the awareness of its strong consumer base.”

“EA is pleased to work with Creative Minx Marketing in order to build additional awareness and brand extensions across several of our entertainment properties,” said Patrick O’ Brien, VP of EA Entertainment. “We selected Creative Minx for its deep experience and long-term relationships throughout the licensing industry, as well as its proven track record of being able to create and maintain merchandising franchises for interactive brands.”