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Responding to consumer feedback from more than 275 million online games played, FIFA Soccer 10 will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of soccer.

On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA Soccer 10 mirrors real-world soccer, providing more sophisticated ball control, and physical interaction between players. In addition, players now move, behave and position themselves more realistically. On attack, players analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, new concepts like position priority enable defenders to multitask so dangerous spaces left open by teammates out of position are covered. Plus, slide tackle targeting, press marking, and better-urgency clearance logic provide new options that make defending a tactical skill in FIFA Soccer 10. In goal, a myriad of improvements and refinements to goalkeeper intelligence result in a more responsive and powerful rushing system and ultra-realistic saves.

Blanco is a popular midfielder for Chicago and two-time MLS All-Star. Prior to joining the Fire, he won five MVP awards in the Mexican Premier League. Blanco has represented Mexico at two FIFA World Cups (1998, 2002), and is the second leading goal scorer of all time for the Mexican national team.

Blanco is well-known for his unique Cuauhtémiña (CWAU-te-MEEN-YA) or "Blanco Bounce" move, in which he jumps with the ball held between his feet to escape defenders. The "Blanco Bounce" is a featured skill move in FIFA Soccer 10.

As an attacking midfielder for Chivas USA and the U.S. Men's National Team, Kljestan enjoyed a breakout season in 2008. In his third year in MLS, Kljestan led Chivas USA in scoring, was named Team MVP, chosen an MLS All-Star, and played for the United States Olympic Team. Kljestan has appeared in 12 matches for the full U.S. National Team.

The spotlight will also shine on Chelsea's world-class attacking midfielder Frank Lampard who will be featured on FIFA Soccer 10 packaging in North America and around the world. Lampard is just the second midfield player in the history of English Premier League to score more than 100 goals.

Listening to feedback and addressing gamer frustrations has become a key part of the EA SPORTS strategy to improve the FIFA Soccer franchise on an annual basis. Better balance on lofted through balls, improved goalkeeper intelligence, more realistic shooting mechanics with less shots hitting the goal posts, a practice arena to perfect skills, and a more immersive soccer experience through continuous play and quick free kicks are just a few of the issues raised by fans and addressed in FIFA Soccer 10.

Three new innovations revealed today at E3 have been developed to change the player control experience in FIFA Soccer 10. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. Using an all-new animation technology, skilled dribblers now have the ability to face the defender and use highly responsive lateral dribbling to skip past him. An innovative concept called Freedom in Physical Play enables players to perform wider dribble touches and new collision sharing creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.

FIFA Soccer 10 also features a deeper iteration of the ever-popular Manager Mode with more than 50 major improvements, including new match realism, realistic player transfers based on multiple decision points, and true-to-life player growth curves.

New game modes, and innovations to popular features like Be A Pro, will be revealed in the upcoming months.

FIFA Soccer 10, developed by EA Canada, will be available in stores world-wide on Oct. 2, 2009 for the PS3, X360, Wii, PC, PS2, NDS, PSP and mobile.