7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA Sports MMA and Need for SpeedWorld by EA; and Ubisoft’s Assassin’s Creed: Brotherhood.
Prizes range from exclusive in-game items, codes and downloads to all-expense-paid trips. In addition, there are collector’s edition gameconsoles, videogames, T-shirts, posters, Oakley sunglasses, figurines and autographed posters. Prizes can be redeemed with Slurpee Nation rewards points through Nov. 14.
Specific information on daily prizes and sweepstakes will remain a secret until it appears in the Slurpee Nation rewards catalog at 12:01 a.m. CST every day of the campaign. Featured items will be removed upon selling out or at 11:59 p.m. the same day, whichever comes first. Tweets will be sent out on @Slurpee twitter to keep followers up to date on prize status and availability.
The biggest prizes are two trips that will be awarded through a sweepstakes contest. The value of each trip is estimated between $2,700 and $3,000. The two sweepstakes trips are:
- Trip for two to a Strikeforce mixed martial arts event of the winner’s choice, which includes round-trip airfare, hotel, ground transportation, event tickets and $100 per diem per person for expenses
- Trip for two to Montreal, Canada, to visit Ubisoft’s biggest development studio and meet the game designers behind Assassin’s Creed Brotherhood, which includes round-trip airfare, hotel, ground transportation and $100 per diem per person for expenses
To enter the daily Access 45 contest, Slurpee-lovers must redeem Slurpee Nation rewards points at www.slurpee.com. Each day’s contest is different – both the prizes and the rules, from reverse auctions to first-come, first-win to sweepstakes for the two trips. The number of points required is determined by the prize value – from two to 1,000 points. All Slurpee cups are imprinted with a point value and code that can be entered on the Slurpee website. Rules for the sweepstakes will be posted on www.slurpee.com on the days the sweepstakes take place.
“With 45 different contests in as many days, Access 45 promises to be one of the most action-packed, consumer-oriented Slurpee promotions ever,” said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. “Each day brings something different, and we think that daily element of surprise will be fun for gamers.”
No Slurpee promotion is complete without cups, and 7-Eleven created three 32-oz.lenticular cups for the Access 45 promotion. Each of these premium beverage containers features one of the three most anticipated games of the fall – EA Sports MMA and Medal of Honor, and Ubisoft’s Assassin’s Creed Brotherhood. And, each cup has a special code imprinted inside worth five Slurpee Nation Reward points.
“Slurpee fans are passionate about gaming, and the Access 45 daily contest is a great way for us to attract gamers with really cool prizes,” said Christopher Erb, senior director of partnership marketing for EA SPORTS. “EA has built its brand on great game experiences, and this promotion fits directly with our desire to connect and engage consumers in fun and unexpected ways.”
“Assassin’s Creed Brotherhood fans have a unique opportunity to win a range of exclusive prizes from Ubisoft by simply collecting Slurpee reward points,” said Jeff Dandurand, associate director of promotions at Ubisoft. “Slurpee enthusiasts will get a chance to win items such as a PlayStation 3 console with a Assassin’s Creed Brotherhood autographed skin, a collector’s item Assassin’s Creed jack-in-the-box, and the grand prize of a trip to Montreal to meet the team that created this entertaining action-adventure game.”