For the first time ever, you can customize the makeup of your band with any combination of instruments in-game: two guitars and two drums, or three guitars and a microphone, etc. GH 5 will also feature new gameplay modes like Party Play and RockFest putting fun, competition and control at center stage as fans tailor the experience to match their personal style and interests.David Haddad, Chief Operating Officer of Guitar Hero, will assume operational responsibilities for the business unit following the departure of President and CEO, Dan Rosensweig, who has left the company to pursue other career opportunities. Mr. Haddad will report to Mike Griffith, President and CEO of Activision Publishing, who will continue to oversee the Guitar Hero business unit.
"We would like to thank Dan for his contributions to the Guitar Hero business," stated Mike Griffith. "We widened our leadership in the music gaming genre in 2009. And now, as we enter 2010, David Haddad, with his broad consumer product and digital/online experience, is the right leader to drive our agenda to improve profitability."
An Activision representative issues the following statement, "As part of our overall strategy to release fewer Guitar Hero SKUs in 2010, we are closing the Underground Studio and relocating Guitar Hero headquarters to Santa Monica under the leadership of David Haddad."
Mr. Haddad brings more than 25 years of experience to Guitar Hero from such industries as online, traditional entertainment and consumer products. Prior to joining Activision Publishing, Mr. Haddad served as Chief Operating Officer of Vivendi Games' Sierra Online division, where he oversaw global product marketing, sales, live production, and business development initiatives for online games and console downloadable titles.
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