With a creative and building focus, LEGO Universe invites players to explore, battle, make friends, and flex their imaginations with the brick in a vibrant online world.

is a family-friendly online game, appropriate for players aged eight and above. The LEGO brick lies at the center of the experience, and several levels of building are available, from simple gameplay-oriented challenges all the way up to sophisticated brick-by-brick building.

Co-creation with the LEGO fan community is an important element of the development process, and a group of adult fans known as LUPs (LEGO Universe partners) are working alongside the professional team to build content for LEGO Universe. Representatives from the LUP program will be in the CES booth to discuss co-creation and demonstrate building tools.

“The best part about Emergent’s tech was that we were able to get the artists producing actual content within the first month of the project,” said Erik Urdang, Technical Director for LEGO Universe at NetDevil. “We evaluated other engines and chose Gamebryo for its render pipe and memory management features, in addition to the significant engineering support which allowed us to optimize the technology.”