In Mass Effect 3, an ancient alien race known only as “Reapers”, has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You, as Commander Shepard, must lead the counter assault to take it back. Only you can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all.

Mass Effect 3 on the Xbox 360 will include support of Kinect, allowing players to immerse themselves into the Mass Effect universe even further through new voice recognition technology.

Starting today, with each pre-order purchase of Mass Effect 3 at participating retailers, fans will receive the M55 Argus Assault Rifle*. Deadly at any range, the Argus boasts quick burst-fire to ensure ammo conservation and maximum accuracy on the battlefield.

Additionally, fans who pre-order at select retailers in U.S. and Canada will receive the following items:

• N7 Warfare Gear, exclusive to fans who pre-order at GameStop and EB Games, which includes:
  • N7 Valkyrie Assault Rifle – Deliver two rounds per shot with deadly accuracy and stop the opposition dead in their tracks with superior high caliber rounds.
  • N7 Defender Armor – Improved shields and health, players can survive even the most punishing of battles and withstand sustained enemy fire. The N7 Defender Armor also offers:
    • Increased ammo capacity. Additional ammunition compartments to ensure players are always battle-ready.
    • Amplified weapon damage. Built-in power cells provide an additional punch to weapon fire.
•  AT-12 Raider Shotgun – Available to PC players who pre-order through EA’s Origin service, the AT-12 Raider Shotgun fires a large pellet spread, ensuring maximum coverage for close-range targets. Designed for superior rapid fire, the AT-12 allows for optimal recovery time between shots.

The Mass Effect 3 N7 Collector’s Edition is a special edition of the game featuring exclusive bonus content and unlockable items including in-game appearance packs, a Dark Horse Comic Book, a hardcover art book, an exclusive extended soundtrack, exclusive lithograph and an exclusive N7 patch. Designed to delight both new and seasoned fans, the Mass Effect 3 N7 Collector’s Edition also gives instant access to the N7 Arsenal Pack which features four tactical guns exclusive to this special edition. The Mass Effect 3 N7 Collector’s Edition is available for pre-order now at participating retailers for $79.99 in limited quantities.