The adidas miCoach video gamebrings consumers a more technical, sports-training approach than other fitness games on the console systems. Boasting full motion-controlled support and full optical body tracking with the Kinect for Xbox 360 and PlayStation Move for PS3, players can train alongside their sports heroes with over 400 exercises dedicated to optimising fitness levels for particular sports activities.
Unparalleled connectivity further enables the millions of people worldwide who interact with the miCoach system through mobile apps and micoach.com to extend their training program into their living rooms and add their achievements in the game to their exercise regime.
The game features 18 of adidas’ globally recognized athletes across six different sports including Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of whom provide Masterclasses for their sport.
Simon Drabble, Director of miCoach business unit for adidas said, “We are very excited to be bringing the miCoach console game to market. Training alongside your own heroes is a fun and engaging way to get better for your sport or simply help you reach your fitness goals.”
“Working with adidas on bringing this game to market provides a very exciting and immediate opportunity,” said Tim Woodley, head of Global Brand at 505 Games. “Bringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider miCoach pantheon and capitalising on a packed summer of sport in 2012 is just the start of a great relationship.”
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