Need For Speed World is a multi-player PC game that offers numerous race tracks and game modes where players are able to form teams to take on the competition and the police. Players can collect and customize racing characters alongside authentic real-world licensed cars and will be able to track their progress via online leaderboards, all in the largest free roaming environment in Need for Speed history. Need for Speed World is a new entertainment experience that delivers excellent gameplay, stunning graphics and sophisticated online matchmaking features that emphasize social interaction between players.

Need for Speed World turns two years old today and celebrates with a brand new reveal or free item giveaway each day this week until Friday, July 27.

To kick things off, today’s goodies include:

1. The release of the all new 2012 Chevrolet Camaro ZL1, given to players for free
2. The launch of Double XP Week. Between today and Friday, July 27 players will earn double XP in every adrenaline-fuelled race event, action packed Team Escape and white knuckled cop pursuit
3. The long awaited release of the all new Free Cam feature, allowing players to take control of the game camera to snap shots of their customized ride in action

Throughout the week, fans will have a chance to log in and scoop up more free items including customized license plates, neons, vinyls and even Need for Speed World in-game currency, SpeedBoost.

Key to the concept of NFS World is the user interface which has been built from the ground up to take advantage of the PC architecture. Instead of a traditional console view of a game, EA's using a user-selectable gadget interface designed specifically for the PC. The system allows the gamer to choose which components of the interface they want to add to their game. The gadgets are really flexible and offer a wide range of display options: docked/undocked, floating in the game window or just sitting outside of the game space. A lot of gamers now have more than one monitor so you could keep the game window entirely clean and then have all the gadgets sit in the other monitor. It’s about time PC gamers had games that allowed them to arrange their information their way.

Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression.