For the very first time, fans play on the other side as four new playable characters contributing to the rise of the Hyperion Corporation. Fighting alongside Handsome Jack, players witness his transformation into the megalomaniacal tyrant that fans loved to hate in Borderlands 2.

“Borderlands is one of 2K’s premiere franchises, and Borderlands 2 is the highest-selling title in the history of our company,” said Christoph Hartmann, President of 2K. “Fans are clamoring for an all-new, triple-A Borderlands experience, and we will deliver just that with Borderlands: The Pre-Sequel.”

“Since Gearbox Software first created the Borderlands franchise, we never dreamed of this much love and support from gamers,” added Randy Pitchford, president of Gearbox Software. “We are grateful that the incredible talent at 2K Australia has been able to jump in with Borderlands: The Pre-Sequel to help it live up to the high standards that Borderlands fans have come to expect.”

“Gearbox has entrusted 2K Australia with the co-development of their award-winning franchise and we are committed to delivering an all-new shoot ‘n’ loot experience that fans will love,” concluded Tony Lawrence, general manager of 2K Australia. “Fans will see for themselves at PAX East that there’s nothing quite like moon jumping in a low-gravity gunfight, completely freezing a moon bandit with one of the new Cryo weapons, and then shattering him into little pieces that float off into space. It’s pretty epic.”

Borderlands: The Pre-Sequel is coming to the PAX East fan convention in Boston this weekend. Located at booth #962, attendees can get a first look at the game in action, grab PAX East-exclusive Borderlands swag, and participate in a sweepstakes to win even more real-life loot.