Sonic Boom will debut a new look for Sonic and friends and launch their first-ever CG animated television series, new video games for the Wii U system and the Nintendo 3DS hand-held system and a new toy line.

Sonic Boom’s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand. The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series partners and SEGA from the outset.

Sonic Boom will take advantage of the hardware of both the Wii U and 3DS, with traditional elements of Sonic games, such as speed, also featured. The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

SEGA is pleased to unveil Sticks, a brand-new character that will play an integral role across all Sonic Boom platforms. Sticks, a jungle badger who has spent most of her life living alone in the wilderness, will appear in the Sonic Boom TV series, Wii U and Nintendo 3DS video games, and merchandise, forming a common thread across all iterations of the new Sonic Boom world. Sticks joins Sonic, Tails, Knuckles, and Amy to form the core ensemble featured throughout the Sonic Boom franchise. 

“Sticks is a significant addition to the Sonic Boom universe and the Sonic the Hedgehog franchise,” said Hiroyuki Miyazaki, Chief Content Officer for the Sonic Brand, SEGA of America.  “She brings a quirky personality and perspective to the team dynamic, and we look forward to sharing this energetic and funny new character with the world.” 

Sticks is new to Sonic’s circle of friends-- actually new to friends in general-- and as the most primal character in the Sonic universe, she is a force of nature in every way.  Sticks is wilder than the other members of Sonic’s team with unparalleled animal instincts and extremely sharp survival skills.  She’s a fearsome combatant and a tenacious hunter who’s armed with handmade weapons at all times, most notably a handmade boomerang that she keeps in tow.

Her wildness means that her social skills need plenty of work and she’s not the most trusting individual. Full of outrageous suspicions, Sticks’ instincts often prove to be accurate. While the concepts of sharing, compassion and friendship are foreign to her, Sticks has a good heart and a genuine desire to get closer to her new friends, particularly Amy, who helps Sticks adapt to civilization. Sticks and Amy quickly become best friends, with Sticks willing to go to extremes to protect her new pal, a quality that will play out through new Sonic Boom content. Her eccentric character adds an endless amount of humor and surprise to the Sonic team.

The Sonic Boom television series, coproduced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on CANAL J and GULLI in France during the 2014/2015 season. The series is an ensemble comedy consisting of 52 x 11-minute standalone episodes packed full of high-adrenaline action. Every episode starts from a small character-driven story and explodes into an epic tale of saving the world, robot battles and more.