Lucky’s Tale is being developed exclusively for the Oculus Rift platform under a newly announced partnership between Playful Corp. and Oculus VR. Playful is one of the first studios to officially partner with Oculus to create content exclusively for the Rift.

“This is not a port. We’ve made something new, from scratch -- a made-only-for-VR game,” Bettner said. “The result is unexpected and surprisingly delightful. A platformer in VR? It’s a totally new experience, not what typically comes to mind when you think of what a VR game can be. I can’t wait to see how people react when they get to play it for the first time at E3.”

"Virtual reality -- I mean truly accurate, comfortable virtual reality -- is the most important thing to happen to interactive entertainment in decades," said Bettner, who serves as Playful's CEO. "I know it sounds like exaggeration, but it’s impossible to explain what this is like to someone who hasn’t experienced it for themselves. Your brain is convinced that you are somewhere else, that you are in another world. I have worked my entire career to get to this moment, to create something like this."

Founded in January 2013 (under the original name Verse Inc.), Playful Corp. is an independent studio comprised of the core team of developers that created the highly successful game “Words With Friends” and launched the “With Friends” brand in 2009. In addition to “Words With Friends”, this veteran team's credits span multiple hit PC and console franchises, including “Age of Empires”, “Halo Wars”, and “Starcraft”.

Playful and Oculus have confirmed a fully playable demo will be showcased at the Oculus booth #5222 West Hall.