World of Fishing is a free to play (no subscription) 3D fishing simulation MMO that combines traditional MMORPG elements such as character development, leveling, quests and the hunt for the perfect gear and equipment, with a realistic yet accessible fishing gameplay mechanic that attracts casual players and core gamers alike.

Big Game Fishing- catching big fish in the ocean - is the crown discipline among Fishermen, whose representation in gaming had, until now, remained very basic.  But unlike most  games, World of Fishing boasts gameplay depth, high quality 3D graphics, numerous locations ranging from North America (Vancouver, San Francisco, New York) to South Africa and Asia (Thailand, Korea, Japan), and over 360 different types of  fish, complete with sophisticated AI. Virtual fishermen chat with their peers, team up in clubs or compete in tournaments to show their success in rankings.

But World of Fishing is also a full MMO that allows thousands of players to fish together, chat or compete to catch the biggest fish! Each virtual fisherman has their own outfits and hooks, rods, baits and boats, and their equipment varies depending on regions. Like in an RPG, character development is central to the gameplay experience: while beginners use their rubber raft to look for mackerel, advanced players may even catch tuna and sharks from their yacht. And those who get lonely out in the ocean can join clubs to team up with others.

After four months of CBT, fishing fans and MMO players can now dive directly into the seas of "World of Fishing" by entering the open beta.

Based on player feedback, the unique Fishing MMO has been completely revamped and customized for the western market, including reworked balancing, a new localization with re-written quests, upgraded features especially for beginners, and last but not least a new musical score. Also from today on, the in-game shop features premium items in stock, which will allow players to create unique characters and upgrade their equipment further. 

“World of Fishing is the right game for fishing fans and MMO players alike, to catch a fish on a cold winter evening, from the comfort of your home”, comments Patrick Streppel, CEO of Insel Games Ltd which has taken over management for the game. “The Closed Beta phase has clearly shown that there is demand for fishing gameplay deeper than what casual games can offer - and with over 100 improvements, we created the ultimate game for people who are serious about their next big catch!”