Kaos has discovered the ancient power of Mind Magic and is using it to create an unstoppable army of Doomlanders! Eon is calling upon all Portal Masters and Skylands’ greatest mystic warriors, the Senseis, to stop Kaos and his minions. Now, you must use the power of your imagination to create your own Skylanders to battle in the ultimate adventure alongside the almighty Senseis to save Skylands.

Since the launch of Skylanders, kids around the world have sent Toys For Bob, the pioneers of the toys-to-life category, hand-drawn Skylanders with one special request - please bring my Skylander to life. Skylanders Imaginators gives kids the power to create Skylanders and bring them to life for the first timein an all-new adventure with a compelling storyline, puzzles, battles, and a new lineup of heroes and villains.

“From the day we created Skylanders, we have received thousands of letters from kids all over the world sharing ideas for their ideal Skylander. The creativity and imagination that this game inspires in kids is overwhelming,” said Eric Hirshberg, CEO of Activision. “And Skylanders Imaginators was designed to harness all of that creativity. It's the game we've always wanted to make, and the game kids have always wanted to play.”

“This year, we’re letting fans create the magic of Skylanders by giving them the power to express their imaginations in ways never before possible,” said Josh Taub, senior vice president, Skylanders at Activision Publishing. “Skylanders encompasses an award-winning videogame franchise, top toy property and now a new television series, Skylanders Academy from Netflix and Activision Blizzard Studios. We’re proud that we’ve created a beloved franchise that has touched fans’ lives worldwide in so many ways.”

The launch of Skylanders Imaginators also ushers in the release of a fun, new mobile app for the game, Skylanders Creator, that lets fans take their creations on the go!  Featuring similar creation tools available in the Skylanders Imaginators console game, players can create Imaginators from scratch or magically transfer their created characters from the console game to the app using special audio technology. The app helps fans to express their creativity and love for Skylanders. Players can simply download Skylanders Creator for free via their favoite app stores and start creating their Skylanders on select iPad, iPhone and Android mobile devices.

For the first time in toys-to-life history, fans can immortalize their Skylanders Imaginator creations in physical forms using Skylanders Creator. Some fans can choose to have their creations transformed into 3D printed Imaginator figures (limited quantities, while supplies last). Additionally, they can create Imaginator Cards emblazoned with full color images of their created Skylanders that are fully-playable in the Skylanders Imaginators console game. Fans also can create customized Skylanders Imaginator T-shirts featuring images of their very own creations. Availability of these items varies by territory, and not all features are available at game launch. 

Portal Masters are encouraged to get into the creation spirit by participating in the Skylanders Imaginators #CreatorContest. Starting October 24, fans who share their Skylanders Imaginators creations on social media using the dedicated hashtag have a chance to win a 3D printed Skylander Imaginator.

“The new innovation in Skylanders Imaginators provides kids with so many opportunities to let their creativity shine,” said Richard Barry, executive vice president, global chief merchandising officer, Toys“R”Us, Inc.  “This is certainly an exciting time to be a Skylanders fan, and we’re happy to be a premier retail destination for Portal Masters this holiday season.”

The new toys-to-life game offers fans more creative choices than ever before, including a variety of music tracks that players can use to customize their Imaginators. Song selection includes “A State of Trance” music from famous DJ Armin van Buuren. Imaginator music styles provide players with a fun way to express their characters’ personalities - each style morphing to match the players’ gameplay experience.

“From the moment I got my hands on Skylanders Imaginators, there was an instant connection with the game. Not only because it’s a lot of fun, but because I truly enjoyed watching my creativity come to life through my character,” said Armin van Buuren.  “I’m pleased that my music can be chosen as a theme for players’ favorite Skylanders – and I can’t wait to play the game at home.”

Skylanders Imaginators gives players immense possibilities -- including appearance, powers, abilities, names, catchphrases, musical themes and much more -- to create the wildest Skylanders imaginable. The amazing depth of the creation system could allow for more than a googol distinctive characters.

With the evil Kaos on a new quest to take over Skylands, it's up to Portal Masters everywhere to create their own Skylanders - known as Imaginators - using the new elementally-aligned toy type called the Creation Crystal. Creation Crystals allow players to transport their Imaginators to consoles at anytime, anywhere!

Skylanders Imaginators introduces Skylanders Senseis, all-new heroes who represent 10 powerful Battle Classes such as Knight, Sorcerer, Bowslinger, Brawler and more. Skylanders Senseis help train created Imaginators by offering a range of benefits including unlocking super-cool Imaginator weapons, providing access to special areas in the game, as well as bestowing Secret Techniques across the Battle Classes. Senseis also have their own unique benefits including the extraordinary ability to unleash Sky-Chi - the ultimate Battle Class super move. There are a total of 31 Senseis, which include some fan-favorite villains who have been reformed and now fight for good!

Skylanders Imaginators supports the 300+ character toys from all previous Skylanders games -- including Skylanders SuperChargers, Skylanders Trap Team, Skylanders SWAP ForceTM, Skylanders Giants and Skylanders Spyro’s Adventure -- that kids can enjoy in the real-world and in the virtual game world. As players add new Skylanders to their collection, they expand their in-game experiences.

Key Features:

• Create your own Skylander– For the first time, fans can bring their imaginations to life and create their own Skylanders called Skylanders Imaginators. With endless creation options of powers, abilities, catchphrases, appearance and much more, kids can build their very own creations from their imaginations, or use the randomize feature to allow the game to choose parts for them.
• Creation Crystal – Skylanders Imaginators introduces a new toy type -- a Creation Crystal. This vessel allows players to create and transport their unique Skylanders to consoles at anytime, anywhere! Creation Crystals are elementally aligned. Portal Masters can create one character per Creation Crystal.
• Meet the Senseis – The Skylanders franchise continues to offer engaging characters that kids love to discover as they play the game. Skylanders Imaginators introduces to fans new guest stars to Skylanders called Senseis. Skylanders Senseis include 20 new charactersand 11 former villains.  Each Sensei is a master of one of 10 powerful Battle Classes (e.g., Knight, Sorcerer, Brawler and more). Being the master of these Battle Classes, only Senseis have the ability to unleash Sky-Chi – the ultimate Battle Class super move. Skylanders Senseis have a master-to-apprentice relationship with newly created Imaginator Skylanders. This is supported in-game through the Sensei unlocking of unique Imaginator weapons, the increase of Imaginator level caps, providing access to special areas in the game, as well as the unlocking of new Secret Techniques for Imaginators of the same class.
• New Storyline and Gameplay – Skylanders Imaginators features an all-new adventure-filled, comedic and charming story with fun new characters, as well as returning franchise favorites. The game delivers a diverse and dynamic story-driven gameplay experience, focused on the magic of sparking imagination, inspiration and excitement of kids as they create their own superheroes – all set within a variety of compelling new environments. Additionally, Skylanders Imaginators will support local co-op multiplayer. Players can place two Creation Crystals or two toys or a combination of the Crystals and toys on the Portal of Power to maximize the fun!
• Returning Core Characters – Skylanders Imaginators alsowill feature fan-favorite characters who make an appearance in both the storyline of the game.

The Skylanders Imaginators Starter Pack will be available for the suggested retail price of $74.99 on Xbox 360, Xbox One, PS3, PS4 and Wii U.  Skylanders Imaginators supports all 300+ Skylanders from previous games. For more information, visit Skylanders.com.