Inspired by a book by Henry Ford (creator of the Model T car, and arguably the originator of the idea of production lines in factories), Production Line is a management/strategy game where the player runs a small, but growing car company. The objective is to grow your business whilst at the same time perfecting the layout, and production process for making cars, in order to bring the sale price for your cars as low as possible and thus available to the mass market.

The production line system works because each step in a car's construction is broken down until its so simple, it can be done at high speed and with high efficiency. Players of production line will start with a small inefficient factory and expand it to a vast sprawling production line where the cost of each car tumbles down and down, and (hopefully) profits and sales shoot up and up!

The mechanics of the game as unusual in that the player is not striving to make the product bigger, but to constantly subdivide the production process in order to squeeze every possible optimization and making each stage of the production line as simple and fast and efficient as possible.