The action of Overwatch. takes place in a technologically advanced, highly stylized future earth. In a time of global crisis, an international task force of soldiers, scientists, adventurers, and oddities known as Overwatch had come together to restore peace to a war-torn world. After many years, the group’s influence waned, and it was eventually disbanded. Overwatch might be gone now . . . but the world still needs heroes.

With an emphasis on accessibility and pure fun, Overwatch. brings Blizzard’s signature easy-to-learn, hard-to-master gameplay to the FPS genre. Harnessing the power of their hero of choice, players will join forces in teams of six and battle each other across a range of futuristic global locations, from the hologram-lit streets of London to a bazaar in the shadows of a high-tech Egyptian pyramid. Every battlefield is iconic and built to highlight each character’s unique abilities, and fights can shift from streets to rooftops to open skies within the span of a breath.

While each hero represents a formidable force on their own, players can amplify their potential by assembling into a well-balanced team and creatively combining powers. No matter which hero or playstyle they prefer, players will be able to team up and accomplish the incredible in Overwatch.

As players compete in matches—win or lose—they’ll level up and earn Loot Boxes, each containing a combination of four items players can use to customize their heroes, including in-game credits and cosmetic goodies including skins, sprays, voice lines, and new animations. Among these items are legendary skins that dramatically alter heroes’ appearances, such as the post-apocalyptic Scavenger D.Va, or Lone Wolf Hanzo, which fills Overwatch’s expert bowman with the spirit of the wild.

Lionsgate announced a partnership with the Los Angeles Valiant of Blizzard Entertainment’s Overwatch League to promote season three of the Starz Original Series Ash vs Evil Dead. The partnership, which will see Ash vs Evil Dead become the Valiant’s sole and exclusive jersey sponsor through at least Stage 2 of the inaugural season of Overwatch League, is a unique example of a true content brand sponsorship in professional sports.

Ari Segal, LA Valiant’s President and COO, said, “Ash vs Evil Dead is a content property that is highly contextual to gaming and to our core demo and fan base. By creating truly unique, money-can’t-buy experiences for our fans around that property, we elevate the fan experience to something that aims at more than merely being a fan of a team; instead, we’re building a real community of people that activates around not only the Valiant, but also other properties or events from which it derives value and enjoyment.”

Peter Levin, the LA Valiant’s Chairman and Lionsgate’s President of Interactive Ventures, Games, and Digital Strategy, continued, “The Valiant’s audience, the audience for Overwatch League and esports generally, is one of the most elusive and yet highly sought after demographics. At both Lionsgate and the LA Valiant, we continue to think three dimensionally about how to reach and authentically connect with that constituency.”

As part of the sponsorship, Valiant fans will be given unprecedented access to Ash vs Evil Dead experiences, including exclusive screenings at Lionsgate’s studios in Santa Monica, Q&A/AMAs with creative voices behind the franchise, meet-and-greets, and more.

LA Valiant CEO Noah Whinston added, “This jersey sponsorship is a message to our fans that we will continue to work with partners and brands that look to add value to the fan experience. Lionsgate is completely aligned with us on this philosophy, as evidenced by this landmark partnership, and we will continue to create and integrate brands, events, and content to push the frontier of how teams create differentiated and lasting connections."

The new Ash vs Evil Dead-sponsored jerseys will debut in competition during the first week of Overwatch League’s Stage 2, when the LA Valiant play the Shanghai Dragons at 5:00 PM PST on Saturday, February 24, 2018. Broadcast details can be found on The Overwatch League website, and on Twitch.

The third season of Ash vs Evil Dead will premiere Sunday, February 25, 2018, on Starz.