Focusing on growing the mobile business within the Network Entertainment Unit within group, the new company will unify the overseas mobile development and marketing efforts, allowing for more flexible and collaborative content creation and marketing activities for western audience.

“Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business.” commented Naoki Katashima, CEO of BNE Europe, BNE America, and BNM, “We hope you look forward to great entertainment delivered by Bandai Namco Mobile.”

“The choice to settle in Barcelona was not a difficult one,” noted Tatsuya Kubota, COO of BNM. “The city is not only one of the most beautiful cities in the world, it’s also the hotbed for international video game development and home to the best talent the mobile industry has to offer.”

Bandai Namco Mobile will open its doors in early 2020, while the recruitment will start in the coming months.