“As part of an extensive test on identifying how we could enhance our PowerUp Rewards loyalty program, we recognized there are customers of all types that want to be rewarded in a variety of ways across a mix of gaming and collectible products that we offer,” said Frank Hamlin, chief customer officer for GameStop. “Based on customer feedback, our PowerUp Rewards Pro-level membership has evolved to provide our most loyal customers the opportunity to choose how they want to be rewarded.”
During the test, GameStop noticed a double-digit lift in Pro membership sign-ups and an overall positive sentiment across its customer base. The research also reinforced that customers are looking for more value and benefits while making their shopping experience easier and more personal.
Some of the key changes that PowerUp Rewards Pro members will receive as part of the upgraded program include:
- An instant $5 rewards certificate welcome gift
- A $5 monthly coupon – $60 annually (must be redeemed monthly)
- Choice of two Pro membership levels: $19.99 with physical copy of Game Informer magazine, or $14.99 for digital copy
- Exclusive offers and savings during GameStop’s PRO DAY sales
- Auto-renewal option to ensure customers’ benefits never lapse
Additionally, PowerUp Reward Pro members can join GameStop Gives in supporting charity organizations who are helping make a difference for youth, veterans and much more. In the PowerUp Rewards Center, members can choose to Game for Good by donating points to Make-A-Wish and Extra Life.