At a time when our take-out is biked over to us by CEOs trying to bolster their savings in the evenings, and our cabs are driven by anyone with a license and access to four wheels, it makes you wonder whether any of these everyday heroes could turn their talents to some of the bigger jobs.

Do we really need to hit 911/999 when we spot smoke streaming from a building? Yes, yes we do. Just for fun, however, let’s imagine an alternative reality where all such emergencies are handled by the people on the street - where the butcher at the end of the road supplements his wage by driving ambulances in between customers, and the headmistress at your local school fills time between classes performing operations on the backstreets.

Players will work through a variety of missions to earn money and upgrade their firefighting tools and lease better vehicles and fire trucks, all while dealing with competition from the Canadian firefighting startup Hosr. Staying competitive, however, relies on players working together, planning firefighting and rescuing in dense environments with complex systems interactions; water, fire, gas, electricity, and structure integrity all have a role to play.

Players will work together in online co-op multiplayer to earn tips from clients, earning the ever-so-crucial 5-star rating in order to earn cash, upgrade tools, and become the ultimate ‘have-a-go hero’ firefighter.

In Embr, players come together to create unexpected and ingenious solutions...or they can have a lot of fun failing.

Embr is available on Steam Early Access and Google Stadia for $19.99/€19.99/£17.99 with a 20% discount in launch week, and it promises to mix the spirit and valor of everyday heroism with a delicate dose of satire casting light on the Uber dominated world we live in. 

“With Embr, we set out to shine a satirical light on the gig-economy - not in terms of the people making those deliveries and driving those taxis, but rather the companies at the top powering this particular brand of venture capitalism and deregulation,” says Howard Tsao, Team Lead at Muse Games. “On a gameplay basis, we also wanted to see just what mayhem would occur if the untrained masses headed out with a hose and tried to put out fires in the same way people deliver take-out or drive people around in makeshift taxis. The end result is just as fun and frenetic as we thought it would be. It just makes you appreciate what a difficult and almost impossible job real-life firefighters do.”

Players can expect multiple major content drops in the months after launch significantly expanding the game. Muse Games will also continue to diligently work with the community to further shape the Embr experience based on feedback and suggestions.

“Whoever said you need to get things right for a game to be fun? Embr is the perfect example of a title that makes the most of people messing things up,” adds Simon Byron, publishing director at Curve Digital. “That’s not to say that Embr doesn’t have something to say, however. The humor built into play gives Embr oxygen to take a frank look at a world where the gig economy is top dog. That combination of wit and wisdom was too potent for us to overlook, and we can’t wait to see how players take to it.”

Embr will be brought to life by CORSAIR iCUE software on PC. Watch your room light up as you fight fires, scale buildings, and rescue people from danger! When certain events are triggered in-game, the dynamic RGB lighting on CORSAIR iCUE-compatible components and peripherals will change to compliment the action in play.

Embr is in development for PC (Steam) and Google Stadia.