On June 23rd, get ready to feel all of the feels, Sonic fans!

Developed by creative agency Liquid+ Arcade, the “Unstoppable” campaign follows the experiences of several young Sonic fans throughout the decades — from the early ‘90s SEGA Genesis era to today, as Sonic encourages them to reach higher, go faster and become a hero.

Head down memory lane with Sonic and check out the new fan appreciation video.

To continue the 30th anniversary fun, SEGA will host Sonic Central, a virtual event taking place Thursday, May 27 at 9:00am PT / 12:00pm ET on the official Sonic the Hedgehog YouTube and Twitch channels.

During the event, SEGA’s Sonic team will be joined by special guests to reveal a plethora of upcoming projects, partnerships and events spanning the Sonic the Hedgehog franchise and beyond.