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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Embracer Prototyping Multiple New Game Concepts Within The Middle-earth World

by Rainier on Aug. 14, 2024 @ 11:34 p.m. PDT

Nearly two years have passed since Middle Earth Enterprises joined the group, and we have embarked on this journey as stewards of these iconic, evergreen properties

Embracer Co-founder & Group CEO Lars Wingefors revealed that it is prototyping multiple new game concepts within The Middle-earth world.

Through the strength of our deep library of intellectual property, we have unique opportunities to further engage and expand reach into our player communities. This is particularly evident with our The Lord of the Rings and The Hobbit franchises. Nearly two years have passed since Middle Earth Enterprises joined the group, and we have embarked on this journey as stewards of these iconic, evergreen properties.

We have been diligently working with our own creative teams, other world-class creators, and our passionate fanbase in laying the foundation and strategic long-term planning for these franchises. As previously announced, we have entered a new collaborative long-term partnership with Warner Bros. Pictures and New Line Cinema for upcoming film projects, as well as with Amazon Games to create an expansive MMO set in the Middle-earth universe.

In addition to these major partnerships, with our new greenlight process we are actively testing and prototyping multiple new game concepts, exploring a wide range of immersive and authentic gameplay within the Middle-earth world. An honest and tactical approach to world-building and authentic storytelling is at the core of these efforts, as we believe that engaging deeply and early with the community is essential to creating experiences that truly resonate.

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