This initiative marks a significant milestone in Headup's 15-year journey, which has seen the company evolve from a dedicated publishing house to a multifaceted gaming entity.

The creation of Goon Squad is a testament to Headup’s commitment to nurturing creativity and innovation. Known for crafting captivating titles like Tinkertown and Dr. Fetus’ Mean Meat Machine, the development team has always been at the core of Headup's own IP productions. By establishing Goon Squad, Headup is empowering this creative hub to flourish independently, fostering a space where new gaming experiences can take root and grow while sharpening its own positioning with a clear publishing focus.

Both Headup and Goon Squad will continue to operate with the same dedication to quality and originality, now as sister companies with distinct identities. They remain fully owned parts of Microcuts Holding, which also has the majority share in Gamefairy, the beloved video game physical collector edition mail-order label.

This strategic development reflects the ongoing team growth and the desire to clearly define Headup’s roles in publishing, distribution and development. With Goon Squad, the group is embracing the future of gaming, ready to deliver even more memorable experiences to gamers everywhere.