Co-founded by Albert Säfström, Daniel Kaplan, Sebastian Badylak and Johan Hermeren, Three Friends help developers refine their vision and core mechanics, ensuring their game is both creatively strong and commercially viable.
“There’s no secret trick to making a great game—it’s not about one big idea, but about addressing thousands of small questions along the way,” says Albert Säfström, Co-Founder and Producer at Three Friends. “The right choices at the right time add up, shaping the final experience. We work closely with developers to create an environment where ideas can mature without drifting off course, helping teams focus their efforts and make the most of their time and resources.”
“We don’t believe in rushing a game to market or throwing money at problems,” says Daniel Kaplan, Co-Founder and Producer at Three Friends. “Some of the best indie games–like Valheim and Deep Rock Galactic–took the time to refine their core gameplay before scaling up. That’s why we partner with developers early, helping them figure out what makes their game special so they can double down on what works.”
Three Friends isn’t about signing as many games as possible—it’s about making each one count. By working closely with a select few teams, they ensure every project gets hands-on support, long-term investment, and the strategic guidance needed to succeed. Partnering early, they help developers refine ideas, sharpen mechanics, and create something truly special.
Three Friends’ publishing model is built on three key principles:
- Get in Early, Build it Right – The best games start with a strong foundation. Three Friends partner with developers early to refine their vision and set them up for success.
- Pick the Right Battles – Indie teams don’t have the resources of AAA studios. Three Friends help them focus on what truly makes their game stand out—like choosing the essential survival items for a deserted island.
- Guidance, Not Control – Great games need creative vision. Three Friends work closely with developers, playtesting alongside them and providing insights—without taking the reins.
With decades of experience supporting indie studios, Three Friends understands the challenges of bringing an independent game to market. Their hands-on approach, combined with a deep understanding of the indie landscape, ensures that developers not only receive funding but also the strategic support needed to navigate the complex path from concept to release.
Stay tuned – Three Friends will begin revealing its first signed titles in spring 2025.