E3 Expo attendees will embark on a wild new adventure with Shrek® and his buddies when Activision, Inc. and TDK Mediactive, Inc. unveil Shrek 2(TM): The Game (working title) at Activision's booth #1224 in the South Hall on May 14 - 16.
Inspired by the upcoming film and expanding its storyline, Shrek 2: The Game (working title) features Shrek's signature humor and comedic interactions. Players experience key moments from the film and encounter a variety of new characters, environments and sub-plots as they switch between Shrek, Donkey or one of their six friends. The game is being co-published worldwide by Activision, Inc. and TDK Mediactive, Inc. and is currently in development by Activision's wholly owned subsidiary Luxoflux for the PlayStation®2 computer entertainment system and the Xbox® video game system from Microsoft. Shrek 2: The Game (working title) has not yet been rated by the ESRB.
"Activision is pleased to showcase Shrek 2: The Game in our booth at E3," said Kathy Vrabeck, executive vice president, global publishing and brand management, Activision, Inc. "We look forward to working with TDK to develop and publish games based on a rich property like Shrek, which has a strong appeal to children and adults alike."
"We are excited at the prospect of building upon our previous success with the Shrek franchise under our long term agreement with DreamWorks," stated Vincent Bitetti, Chief Executive Officer, TDK Mediactive, Inc. "Shrek is one of the most successful film-to-game adaptations of all time and we are confident that the new Shrek games being developed as part of our strategic relationship with Activision will add more muscle to an already successful videogame franchise."