EA Sports held a presentation during "The EA Show" where Peter Moore, President of EA Sports, accepted records for the Best Selling Soccer Video Game Franchise (FIFA with more than 68 million copies sold), Earliest Console Sports MMO (NHL 09) and the Longest Running Sports Game Franchise (Madden NFL).
Microsoft executives were honored with the record for the Best-selling High-Definition Video Game Console for XBOX 360, which has sold an estimated of 40 million units as of March 31, 2010.
In addition, Sony's VP of Worldwide Studios, North America, Scott Rohde, accepted records for LittleBigPlanet with the Most user-generated levels (2,463,073), Uncharted 2 as the Best Selling PS3 platform game and MAG for the Most Players in a Console FPS with 256.
SEGA earned records for Most Critically Acclaimed Strategy RPG for the PS3 (Valkyria Chronicles) and First Fighter to Use 3D Polygon Graphics (Virtua Fighter). On hand to accept these awards were SEGA's Mike Hayes, CEO SEGA of Europe and SEGA of America, Darren Williams, Marketing Director, SEGA of America and Haruki Satomi, VP Digital SEGA of America.
Finally, Electronic Entertainment Design & Research accepted the record for Largest Database of Video Games Features, which features 26,598,645 objectively quantifiable data points.
E3 was not just about presenting records, but also breaking them too. Danny Johnson, gaming prodigy and record-holder for the Highest score for a single track on Guitar Hero III, set a new High Score on Guitar Hero 5 with a whopping 913,316 points at the Gamer Grub booth. These skills must run in the family because his brother Scott Johnson, age 17 earned the Highest Score on Guitar Hero 5 - Drums at the Immerz booth with a score of 1,759,000 points. Finally, the two brothers set the record for the Highest Co-op Score on Guitar Hero 5 - Drums and Guitar with 4,442,161 points.
"E3 is the place to see the best new games, products and ideas coming from the video game industry," said Gaz Deaves, Gaming Editor at Guinness World Records. "So it made perfect sense to honor these incredibly successful and presciently innovative companies at the trade show where everybody brings their 'A' game."
The Guinness World Records 2010 Gamer's Edition book is the go-to tome for all things video games, from records to trivia to interviews with industry bigwigs and more. The book is available now for $14.95.