EA Signs 15-Year Exclusive ESPN Deal
by Judy on Jan. 17, 2005 @ 12:36 p.m. PST | Filed under News
After EA previously locked down the NFL, today it has signed a long-term agreement for the development and integrated marketing of EA SPORTS games containing ESPN content. The relationship will include established EA SPORTS franchises -- which will be enhanced by ESPN telecast, print and online content – as well as new sports games to be published by EA based on ESPN media properties.


