Using proprietary methodology, Nielsen Entertainment and Activision will conduct a PC-based test to measure in-game product placement among a representative sample of active video game households. The test will incorporate a watermark - an inaudible audio code - that will identify how long and how often players are exposed to various products.

Polished screen shots with an imminent release? No... far from it! Vulcan Software are talking rough textures, unfinished models, sparse worlds, no apparent game play or A.I. and a whole heap of physics and collision technology that needs thoroughly testing on loads of graphics cards and computer configurations

Electronic Arts today announced that it has launched a web portal dedicated to its upcoming games for the Sony PSP handheld videogame system. Starting today, players worldwide can learn about EA’s launch line-up, game features and gain insight from the development team by visiting www.psp.ea.com.

Namco announced today it has selected “Blurry” from Geffen recording artist Puddle of Mudd to serve as the title track for 'Ace Combat 5: The Unsung War', the company’s next iteration in its premier aerial combat series of games.

Another day, another batch of game trailers were released. Instead of giving them all their own posts, we grouped them, and so far there are trailers for :

• Auto Assault - Trailer
• Universal Combat: Hostile Intent - Trailer
• Miami Vice - Teaser Trailer
• Darkwatch - Gameplay Trailer
• Axis And Allies - "Making Of" Part 3 Trailer

Wish's highly-scalable server cluster infrastructure allows the game to support tens of thousands of simultaneous players in a single shared world. Wish is the first massively multi player online role playing game that truly tells a story, and lets player actions have lasting implications on the world. Yet more screens ...

Kay's home, the island Yenching, has been invaded by Shun's evil gorilla army and masses of sleazy rats. When the new occupants meddle with his fight training, Kay is livid so he follows his friend Su Ling to offer some armed resistance. An action packed adventure drives Kay through all of Yenching to the heart of evil; the flaming fortress of Waa-Lo. Check out the new screens ...

Medieval Conquest takes you on a heroic quest to save your kingdom and bring an end to a great evil that has plagued the land. Forge a thriving fantasy kingdom through exploration and conquest. Global Star has released a demo for its RTS/RPG title 'Medieval Conquest', no specific details are available at this point. Read more for download links ...

Unlike our previous games which featured extensive gameplay but much complexity, Universal Combat – Hostile Intent (UCHI), is a pure combat focused action game based on the Universal Combat core engines.

Bandai America today announced that "Ghost in the Shell : Stand Alone Complex" has gone gold. Available exclusively for the PS2, "Ghost in the Shell: Stand Alone Complex" is a fast-paced action game based on the chart-topping television series of the same name by anime legend Masamune Shirow.