For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for a few new screens...

Matrix Games and 2 by 3 Games are pleased to announce that the Australian Defence Simulation Office (ADSO) has decided to purchase Uncommon Valor: Campaign for the South Pacific as an aid to help Australian officers in the area of historical education.

Electronic Arts, today announced that it will release a special limited edition DVD for the highly anticipated The Sims 2. The game is the next generation sequel of The Sims, the best selling PC game of all time and will be in stores by September 17th.

Combining the best elements of simulation and arcade-style play, Juiced will feature more than 50 licensed vehicles; real-time modding with hundreds of authentic aftermarket parts; realistic car physics and damage; and online head-to-head play, including for the first time ever, "crew based" team racing. A few weeks ago there was a leaked beta demo, but today Acclaim has released the official Juiced demo, featuring one track and three available cars. Read more for download links ...

Another day, another batch of game trailers were released. Instead of giving them all their own posts, we grouped them, and so far, there are trailers for:

• Second Sight - Trailer
• Dragonball Z: Supersonic Warriors - Trailer
• Armies of Exigo - Trailer

Based on the upcoming fall release of DreamWorks' "Shark Tale," the game takes you on a new adventure as Oscar, a bigger-than-life fish working his way up the food chain, who becomes an unlikely hero as he searches for an easy path to fame and fortune. With a blend of original and film-inspired gameplay, players immerse themselves in a hip, underwater urban culture featuring the gritty environments of Reef City and funky tunes inspired by the film.

Video game veterans, Morten Brodersen, Johnni Christensen and Phillip Tavel have pooled their many years of experience in creating multimillion unit-selling franchises, and formed the new video game development house, Third Wave Games. The company's first game introduction will be War World, a mech-on-mech online combat game for the PC that will be available this fall.

The Leisure Suit Larry videogame franchise began in 1987 with The Land of the Lounge Lizards, the first of seven games in the series. Since then, the Leisure Suit Larry games have sold more than 35 millions of units worldwide, and its games are considered collector items. Leisure Suit Larry: Magna Cum Laude is scheduled for release on next-generation consoles and the PC in late 2004.

KOEI today announced that Samurai Warriors for the Xbox is shipping to North American retailers. Gamers can order the title now at ebgames.com and gamestop.com.

Ubisoft today announced that it is developing a videogame based on the blockbuster Star Wars Trilogy for the Game Boy Advance in cooperation with LucasArts. Star Wars Trilogy: Apprentice of the Force is set to release late September 2004 to coincide with the launch of the highly anticipated Star Wars Trilogy DVD.