U.S. Army Gets Into The Gaming Business
by Thomas on June 3, 2002 @ 7:42 p.m. PDT | Filed under News
Last week, at the Electronic Entertainment Expo, the Army unveiled "America's Army," a new game series that's meant to serve as a marketing and recruiting tool for the gaming generation. Recognizing that the target audience knows a quality title when it sees one (and ignores and ridicules poor quality efforts), the Army has assembled a team of proven developers and licensed one of the premier engines on the market to make its games. Quality doesn't come cheap, though. The budget for "America's Army" is in the $7 million range. (thanks Blues).