Archie's Riverdale Run is a racing action-adventure game that brings the world of Archie Comics to life in full 3D. Archie fans get to assume the role of Archie, Betty, Veronica, Jughead, or Reggie, exploring the town of Riverdale, and solving fun and challenging missions.

FXLabs Studios announced today it has signed an exclusive agreement with Archie Comics Entertainment for the development of the very first videogame based on the Archie universe. Under the working title Archie's Riverdale Run, the FXLabs team has begun the development of the game to be featured on the PC and consoles and is expected to be completed sometime in 2007.