Feel the Magic: XY/XX challenges gamers to switch from tapping and rubbing the touch screen to screaming and blowing into the microphone to control character actions. As unique as the control system, the surreal, humor-driven story follows an "average Joe" who enlists the help of the Rub Rabbits, a suave gang of dramatic performers who wear plastic rabbit ears, to help him capture the attention of a beautiful young woman.

SEGA Europe today announced the release of its landmark, highly–stylised launch title for the Nintendo DS, Project Rub. With touch and blow games, Project Rub, developed by SONIC TEAM, utilises all that the Nintendo DS has to offer and is the perfect way to show off all the quirky elements that make it so exceptional.

SEGA today announced the release of Feel the Magic: XY/XX (also known as Kimi no Tame Nara Shineru in Japan), its highly-stylized launch title for the Nintendo DS System. Developed by SONICTEAM, Feel the Magic XY/XX is a quirky, interactive adventure that offers an innovative experience through new methods of play.

SEGA today released new information about its highly stylized launch title for the Nintendo DS System. Developed by SONICTEAM, Feel the Magic: XY/XX (also known as Kimi no Tame Nara Shineru in Japan; formerly known as Project Rub in North America) is a quirky, action-packed adventure that offers an innovative experience through new methods of play.

SEGA today released new information about its highly stylized launch title for the Nintendo DS System. Developed by SONICTEAM, Feel the Magic: XY/XX (also known as Kimi no Tame Nara Shineru in Japan; formerly known as Project Rub in North America) is a quirky, action-packed adventure that offers an innovative experience through new methods of play.