'NBA Live 2003' Busta Rhymes (erm...)
by Thomas on Oct. 12, 2002 @ 8:27 p.m. PDT | Filed under News
Electronic Arts and J Records just announced a co-marketing venture beginning with EA SPORTS NBA LIVE 2003. Platinum J Recording artist, Busta Rhymes will act as a spokesperson for the game. Busta will also be an unlockable character within NBA LIVE 2003. The two companies will develop further initiatives including viral marketing, street teams, and grass-roots initiatives, as well as retail alliances.