Shift into high gear! Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed Shift is built by racers for racers. Need for Speed Shift delivers an authentic and immersive driving experience developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. Need for Speed Shift replicates the true feeling of racing high-end performance cars like never before. Players are thrust into the heart of the action with immersive and exciting features including a stunningly realistic first-person cockpit view camera and an all-new crash mechanic, providing an unrivalled sensation of the speed and feeling of racing a car on the extreme edge of control.

Need for Speed Shift will feature 18 authentic race tracks and over 65 pixel-perfect cars including the one-of-a-kind BMW M3 GT2 that will grace the cover. The spectacular Shift cover car is one of the fastest, most powerful cars ever to be featured in a Need for Speed game.

After a seven year hiatus, the venerable automaker and elite racing brand Ferrari is returning to Need for Speed. On February 16th, players of Need for Speed Shift will be able to download a content pack that delivers 10 extraordinary Ferrari cars including the 430 Scuderia and the ultra-rare FXX and F50 GT. Now, Need for Speed SHIFT players will feel the rush of being in the driver’s seat, realizing the true driver’s experience of being behind the wheel of a Ferrari car.

On March 18th, gamers will have access to seven phenomenal new cars and an amazing new track in the game. Highlighting this exclusive pack of cars are the McLaren MP4-12C and the legendary BMW M1. Players won’t find more brilliance, innovation, or drama than in these magnificent machines, where each is a potent mix of race car and road car. The Exotic Racing Series pack will be available worldwide on the PS3 for $10.00 or the Xbox 360 for $10.00 or 800 Microsoft Points.

Over 50 exciting new events have also been created specifically for these cars including time challenges, endurance and sprint races. The challenging and spectacular new Riviera track boasts four unique layouts, each with daring corners, multiple blazing straight-aways and a few hairpins that will push these cars to the limit. Players that complete the package will receive an additional 125 Microsoft gamerpoints or 5 PlayStation Trophies as a reward for undertaking various exciting challenges.

The Exotic Racing Series pack cars include:

1. Alfa Romeo 8C Competizione
2. BMW M1 Procar
3. GUMPERT apollo
4. Honda NSX
5. McLaren MP4-12C
6. Maserati GranTurismo S
7. Mercedes-Benz SLR McLaren Stirling Moss