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PUBG: Battlegrounds

Platform(s): PC, PlayStation 4, Xbox One
Genre: Online Multiplayer
Developer: Krafton
Release Date: 2017

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'PUBG: Battlegrounds' Free-To-Play Transition Sees Player Base Grow By 500%

by Rainier on Jan. 25, 2022 @ 10:02 a.m. PST

PUBG: Battlegrounds expands the core Battle Royale experience into a highly competitive player vs. player (PvP) game in a vivid open world.

Welcome to the ultimate battle for life and death

PUBG: Battlegrounds will expand the core Battle Royale experience enjoyed by millions of players into a highly competitive player vs. player (PvP) game in a dynamic open world.

PUBG: Battlegrounds will put up to 64 players on a remote island for a winner-takes-all showdown where strategic gameplay is as important as shooting skills. Players will enter a last-man-standing battle where they try to locate weapons, vehicles and supplies in a graphically and tactically rich battleground that eventually forces players into a shrinking safe area as they engage in a tense and spectacular fight to the death.

When the match starts, players have no items or weapons. To progress, they can try to commandeer a vehicle to discover a high-value location, search for weapons or employ other diversified tactics with a goal of being the last man standing. All weapons can be upgraded with attachments such as sights and suppressors and both road and off-road vehicles will be available to players.

Kill or be killed in a fight to be the last man standing.

Krafton revealed that PUBG: Battlegrounds was the top-ranked game on Steam during its transition to free-to-play on Jan. 12, 2022. The milestone was reached with more than 690,000 total active players dropping into the Battlegrounds. The recent free-to-play transition has not only made the globally popular battle royale title more accessible than ever, but it has pushed similar growth rates to when the game was first released in 2017.

In the week following the F2P transition, the game saw a 486% increase in new players, outpacing its 2017 player growth rate. Furthermore, new user growth increased at a higher rate percentage (537%) in specific territories, such as the Commonwealth of Independent States (CIS), Southeast Asia and South America. Additionally, the game has seen significant increases in average playtime when compared to the week prior to F2P, with average playtime on PC and consoles increased by 100% week-over-week while PlayStation players recorded a 400% increase in playtime.

Players have gravitated towards the new tutorials, which include the Basic Training Mode, AI Training Matches and Lobby Tutorials, making it the most-played content during this transition based on internal data. These tutorials are designed to effectively onboard new players and welcome back legacy players who have been away for a while. Additionally, the recently released Taego battleground and the fan-favorite Erangel battleground have been the most played maps since Jan. 12. 

In celebration of the recent milestones and the recent F2P transition, Krafton will also be hosting a “Check-In Dinner Event” to reward its most active players. Any player that plays the game for at least an hour between 4 p.m. PST on Jan. 27 and 3:59 p.m. PST on Jan. 30 will receive special rewards for each day they “check in.” On top of that, players who check into the game at least three times now through 3:59 p.m. PST on Feb. 17 can also earn exclusive Orbital Vanguard skins. Each week will offer a unique color variation fans can earn (Cadet Green, Cadet Pink, Cadet Yellow and Cadet Blue) of the Orbital Vanguard skin. Those who collect all variations will receive a bonus fifth color variation - Cadet Red.

Key Features:

  • Custom Games: Being implemented after Early Access, this feature will allow select groups of players to create and host their own games with special server configurations, such as the number of players, option to spectate the round, play or set the game as private with password and more. Additional information about custom games will be announced after Early Access launch.
  • Realistic Gunplay: Players use real-world weapons found via supply drops to create an authentic and visceral experience.
  • Massive 8km x 8km World: Players begin as weak survivors and develop into powerful soldiers on a massive, deserted island set in Eastern Europe.
  • Built with Unreal Engine 4: PlayerUnknown's Battlegrounds utilizes the latest development tools to deliver realistic visuals, animations and gameplay.
  • In-Depth Loot System: Players will uncover a wide variety of weapons, armor, attachments, and much more as they explore – and battle – across the world.
  • Player-Focused Metagame Tools: Leaderboards and statistics plus replays and spectator mode tools are coming after Early Access launch.
  • Loads of Localization: Launching into twelve languages (English, Korean, Chinese, Japanese, French, German, Polish, Russian, Spanish, Portuguese, Turkish, Arabic) with translations coming directly from the community.

PUBG: Battlegrounds is currently available on PS4, Xbox One and PC (Steam).


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