Need For Speed Unbound features an all-new, unique visual style blending elements of street art with the most realistic looking cars in the franchise’s history. The innovative single player campaign delivers thrills and consequences through an immersive narrative that engages players in the city of Lakeshore as they race, collect, upgrade, and customize the world's hottest performance cars on their way to the top of the scene.

Need For Speed Unbound challenges the conventions of the racing genre and ups the ante by introducing true consequence with impactful risk and reward for every race, decision and side bet made. Players uncover the world of Lakeshore when a robbery at a family auto-shop tears two friends apart and sets a rookie racer on a journey to win the ultimate street race and reclaim the priceless car that was stolen from them.

Need For Speed Unbound is built for the new generation of technology and will feature 4K resolution at 60 FPS for the first time in the series.

The race doesn’t end when the game launches! The world of Lakeshore never stands still through a series of free content updates that will be made available after launch and include new features, experiences, content drops and more. Additional details on post-launch content will be revealed soon.

EA & Criterion released a new Need for Speed Unbound video of multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky getting a first look at his custom, IRL Need for Speed Unbound car, the Mercedes 190 E.

In Need for Speed Unbound, A$AP Rocky drives the freshest car in Lakeshore, but players have the chance to claim ownership. Once they encounter A$AP Rocky in-game at his Takeover Event - a new replayable precision driving mode that brings the community together to take over parts of the city and celebrate driving with style - they must beat him at his own game to take his car back to their safehouse and hit the streets with style.

A$AP Rocky and his creative team at AWGE also take the wheel in Need for Speed Unbound’s genre-defying soundtrack, featuring trailblazing global artists from the worlds of electronic music and hip-hop.

Need For Speed Unbound is available for pre-order through November 29, 2022. Players who pre-order now will receive an exclusive pack of Unbound content, including a driving effects pack, decals, license plate, banner artwork, stickers and $150,000 Bank in their wallet when they first join multiplayer and more. 

Need For Speed Unbound Palace Edition, a deluxe offering created in partnership with Palace Skateboards, will offer players exclusive content, including four stunning custom cars, a clothing pack, driving effect, decals and license plate, character pose and banner artwork for $79.99. More to be revealed at a later date.

EA Play members can also play Need For Speed Unbound early with a 10-hour trial starting November 29, and enjoy exclusive recurring in-game benefits. Additionally, EA Play Pro members on PC will enjoy unlimited access to the Need For Speed Unbound Palace Edition starting November 29, three days before the game officially launches. For more information on EA Play and EA Play Pro, see www.eaplay.com.

Need For Speed Unbound is coming to PS5, Xbox Series X/S and PC (EA app, Origin, Steam and Epic Game Store) on December 2, 2022 at $69.99.