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June 2024

EA Sports FC 24

Platform(s): PC, PlayStation 5, Xbox Series X
Genre: Sports
Publisher: Electronic Arts

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'EA Sports FC' Futures Initiative Partners With UNICEF

by Rainier on May 22, 2024 @ 8:49 a.m. PDT

EA Sports FC 24 brings the strength of more than 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world.

EA Sports has changed the way people play and enjoy football, and new, cutting-edge technologies will see EA Sports FC 24 deliver unparalleled realism in every match.

As part of a broader commitment to women's football, EA Sports FC 24 will bring men and women's football together to play on the same pitch for the first time. Players will be able to experience brand-new Ultimate Team features, including welcoming women footballers to the pitch for the first time in Ultimate Team for players to craft their dream XI.

With authenticity and innovation at its core, EA Sports FC 24 showcases the best players from the biggest clubs, leagues, and competitions around the globe – in both the men's and women's game.

Electronic Arts announces that their EA SPORTS FC FUTURES initiative has opened grassroots football to over 170,000* people over the course of its first year and - in a further demonstration of their commitment to growing the game for all - unveils a new comprehensive programme, Namibia Futures, in partnership with UNICEF. This multi-year partnership will use the power of football to create long-lasting social change in Namibia and beyond, reaching over 46,000 children and adolescents.

Half of all children in Namibia face poverty, which limits social mobility opportunities, increases risk of exploitation and abuse, and means that many girls are unable to complete their education. UNICEF already works with partners in the country to provide accessible interventions for girls to gain new life skills and occupational training to transform their prospects, often through the platform of sports. Through Namibia Futures, UNICEF will now reach a further 46,000 young people in Namibia, supporting them through football and games-based training to achieve their potential both on and off the pitch.

“We’re thrilled to expand the partnership between our two organizations, following over five years of successful collaboration between EA SPORTS and Soccer Aid for UNICEF,” said Andrea Hopelain, GM & SVP of Publishing, EA SPORTS. “Through this program, we hope to meaningfully impact many young lives in Namibia, using the power of football and our EA SPORTS FC platform.” 

“There are 300 million adolescent girls around the world today. With the right resources, networks, and opportunities, they may be the greatest group of changemakers the world has ever seen.” said Jon Sparkes, Chief Executive of the UK Committee for UNICEF (UNICEF UK). “Our new partnership with EA SPORTS FC, Namibia Futures, will support over 46,000 Namibian adolescents to build better futures both on and off the football pitch. I would like to thank EA SPORTS FC for standing by children and helping UNICEF to not only improve adolescents' physical wellbeing, but also to develop key life skills that help them transform their lives with our partnership.” 

This year marks five years of an incredible partnership between EA SPORTS and Soccer Aid for UNICEF. United by a goal to help protect play for children everywhere, EA SPORTS has helped Soccer Aid for UNICEF to raise nearly £100m to support UNICEF’s transformative work.

Shane Horgan, Managing Director of Soccer Aid Productions, said: “We are delighted to be continuing our longstanding partnership with EA SPORTS – and, indeed, deepening the hugely positive impact that this relationship has already had on Soccer Aid for UNICEF. We are all extremely proud to be part of such important work, which we know will continue to help improve the lives of children around the world.”

Across a successful first year, FC FUTURES has opened the beautiful game to over 170,000 people across six continents by:

  • Developing and publishing a library of 7 free-to-access practices, in partnership with UEFA, as resources for young players and coaches to utilise in training. These FC FUTURES ACADEMY practices are currently being integrated into 54 National Football Associations and their Coach Education Programmes.
  • Supporting the creation and refurbishment of 11 pitches globally, from South London to Sydney.
  • Providing over 12,000 footballs to grassroots clubs, coaches, and children as well as further items including boots, cones, bibs and more.
  • Partnering with multiple organisations, brands and charities including UEFA Grassroots, the Premier League, LA LIGA and now UNICEF, to make all this possible and deliver programmes that make a long-lasting impact.  
  • Awarding the inaugural FC FUTURES Hero Award to FC FUTURES ambassador, Ian Wright, to recognise his outstanding work in inspiring the world to love football, alongside a charitable donation to a grassroots football cause.

“It’s been a busy and immensely productive first year for FC FUTURES,” said James Salmon, Senior Marketing Director, EA SPORTS FC. “We are incredibly proud of what we’ve achieved so far, and we thank our partners, our ambassadors and all the remarkable community leaders who have helped bring FC FUTURES to life. There’s still so much more to do to support community-level football on a global scale, but this collaborative effort will continue to ensure our investment is felt by local communities around the world who will truly benefit from the power of football.”

“It’s an honour to be the recipient of the first FC FUTURES Hero Award and I take great pride in seeing the strides the initiative has made around the world in the past year.” said FC FUTURES ambassador, Ian Wright. “To know that the first-ever pitch that came from this initiative is in my old community, at my old primary school, is a really special legacy for me and Rocky. The Rocky & Wrighty Arena at Turnham Academy wouldn't have happened without FC FUTURES, and it’s amazing to see the positive impact our pitch is having on young people in the community.”

Looking ahead to year 2, in addition to Namibia Futures, FC FUTURES will continue to launch new pitches, create, and publish more training practices, provide more playing equipment, and further expand its partnerships, so FC FUTURES can continue to grow the game for all. 

Find out more on FC FUTURES and access FC FUTURES ACADEMY, the free digital library of training practices, here. Learn more about the partnership between FC FUTURES and UNICEF here.

*Based on the average annual number of visitors to the Seoul pitch; residents near the Singapore, Spain, and Mexico pitches; users of the Rocky & Wright Arena and Sam Kerr pitches; participants in FC FUTURES or FC FUTURES-partnered programs; and number of footballs provided through partner initiatives.

Having already confirmed that some of the world's best competitions would feature in EA Sports FC – including LALIGA EA Sports, Bundesliga, Serie A and CONMEBOL Libertadores – EA Sports announced an exclusive renewal with UEFA, meaning EA Sports FC 24 is the only place you can play the iconic UEFA Champions League, UEFA Women's Champions League, UEFA Europa League and UEFA Europa Conference League and UEFA Super Cup.

Additionally, EA Sports announced an exciting long-term renewal with the Premier League, historically the most popular league in game.

Two additional women's football leagues – the Google Pixel Frauen-Bundesliga and Liga F – are confirmed to feature in EA Sports FC 24, joining the Barclays Women's Super League, the D1 Arkema, the National Women's Soccer League and the UEFA Women's Champions League.

EA Sports FC 24 includes:

  • HyperMotionV* is our biggest leap forward in realism to-date, translating the rhythm and fluidity of real-world football into The World's Game using volumetric data from more than 180 professional men's and women's football matches that allows us to reflect real-world movement in-game more than ever before.
  • PlayStyles optimised by Opta dimensionalises athletes, going beyond overall ratings to bring to life the on-pitch abilities that make players special. Each PlayStyle gives players unique capabilities you'll see and feel that make their way of playing more authentic.
  • An enhanced Frostbite Engine delivers The World's Game in lifelike detail, bringing a new level of immersion through redesigned player models, smoother animations and visibly unique characteristics that make each player special. Kits now move like real-world materials, reacting to a player's stride, shifting as they change direction, and flowing along with them as they play.

EA Sports FC 24 is available for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S and PC.

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