Games are one of the most creative forms of expression, and the gaming community keeps growing. But game creation has historically been limited to a select group of people who have technical experience and knowledge of complex game engines.
Today, we’re introducing Playground, an experimental gaming platform that lets you create, play, and share custom games. Playground lowers the barriers to creation, so bringing game ideas to life can now be as easy as describing it through a few prompts — no coding experience required.
Create your custom game
With Playground’s conversational interface, you can direct the game just by typing what you want to build. Start from a blank canvas, remix starter prompts, or use guided support to shape your concept — and then test it right away. Want to tweak the physics, rewrite the rules, customize the characters, or overhaul the environment? Just ask. You stay in complete control of the creative direction from rough concept to final product.
Play, compete, and share across devices
The fun doesn’t stop at creation. Playground is home to an ever-growing catalog of community games. And because it’s browser-based, you can play these games on your phone or laptop.
Once your game is ready, you can keep your game private, drop a shareable link to challenge friends and family, or publish it to the Playground Explore gallery for the broader Playground community. To have fun with your friends, Playground games support in-game leaderboards and multiplayer gameplay in select genres. With a Play Games profile, you can claim a custom handle, like your favorite games, battle for the top spot, and follow creators to catch their latest releases.
Our gallery uses player ratings and play activity to spotlight games that are fresh, creative, and fun. To keep the experience safe and welcoming, every published game undergoes safety screenings aligned with our Community Guidelines, along with user reporting.
Google and Unity Partner on New AI Gaming Platform for the Next Era of Interactive Entertainment
Bringing together the power of Google AI, the reach of Google’s billion user products, and the world-class game-building expertise of Unity, this initiative will put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide.
Google and Unity share a fundamental belief – that AI can open the opportunity of game creation to anyone with an idea for a game – and the two companies are teaming up to build that future together. The partnership unites Google's cutting-edge AI research with Unity's industry-leading engine technology to build something new: creation tools anyone can pick up, AI designed for interactive play, and a platform that is built for community driven features. To empower creativity for everyone, Google is deeply committed to working alongside Unity, uniting cutting-edge AI research with industry-leading engine technology.
An essential part of this partnership is Google’s experimental new Playground platform, available today, which allows users (18+) to generate and customize playable games using natural language prompts, with no coding required.
Building on Playground, later this year Google and Unity will introduce an expanded creation experience called Unity Spark, a brand new product built from the ground up for a new generation of creators.
Playground with Unity Spark will maintain an accessible interface while unlocking robust, professional-level mechanics, high-fidelity 3D capabilities, and the ultimate flexibility of the Unity runtime. This will ensure a comprehensive ecosystem where creators can start with a simple text prompt and eventually grow into building immersive, superlative experiences with Unity as the premier partner.
Built on the strength of Google’s expansive consumer ecosystem, this partnership will offer creators a global stage. With intuitive publishing tools, creators can easily connect with a global audience of players.
Google will be highlighting standout Playground creations across its network, celebrating a new generation of creators, and inspiring them to explore the advanced tools available in Unity Spark. This partnership will offer an unparalleled go-to-market boost for Playground and Unity Spark creators.
Recognizing that community is at the heart of gaming, the platform is deeply-integrated with Google's communal infrastructure. Users can log in with their Google Play Games profile to easily access built-in leaderboards, multiplayer matchmaking, and community features — ready from day one. Playground public creations feature interactive communal elements that encourage players to share, like, and engage with new games. These mechanics will fuel continuous engagement and a powerful communal flywheel.
Creators can test out Playground, and learn more about Unity Spark.