Pokémon GO is partnering with the LEGO Group for the first time to bring brick-themed adventures to the city’s streets for Pokémon GO Fest 2026: Copenhagen. Taking place June 12 – 14, the collaboration connects two globally loved brands to celebrate creativity, exploration and community in the homeland of LEGO, ahead of celebrating 10-years of catching Pokémon this Summer.
At Fælledparken, the heart of GO Fest 2026: Copenhagen – one of three major GO Fest 2026 events this year – attendees will find a special on-site LEGO Play Zone, bursting with hands-on activities and imaginative displays. Meanwhile, LEGO retail stores are getting in on the action with both The LEGO Store Copenhagen and The LEGO Store Tivoli Gardens featuring event-themed PokéStops and in-store activities, including exclusive giveaways and LEGO-themed Pokémon sets.
Trainers can also embark on a special LEGO x Pokémon GO themed Stamp Rally around Copenhagen. By visiting designated PokéStops and collecting digital stamps, players will earn an exclusive in-game reward that perfectly blends real-world exploration and in-app adventure. And as a souvenir, event themed digital stickers can be collected at the participating LEGO Store PokéStops, so fans can share the crossover fun with friends in-game.
Michael Steranka, Vice President of Product for Pokémon GO at Scopely, said: “Pokemon GO has always been about getting out into the world and playing in your own way – whether that’s exploring somewhere new, meeting up with friends or just taking a different route home. As we head into our 10th year, teaming up with the LEGO Group feels like a really natural fit because they’ve always been about that same kind of creativity and freedom to play. Bringing that to GO Fest 2026: Copenhagen – especially in LEGO’s home country – feels special. We can’t wait to see families, friends and fans building and adventuring together in Denmark, the homeland of LEGO.”
Anne-Sophie Hadberg, Vice President & General Manager, Nordics at the LEGO Group, said: “For decades, LEGO play has brought people together across generations, and partnering with Pokémon GO at GO Fest 2026: Copenhagen is a fantastic way to spark new adventures. Whether you’re building a Pikachu out of LEGO bricks or catching one in the wild, this collaboration is all about celebrating imagination, community and the thrill of discovery. We’re beyond excited to see Copenhagen turn into a giant playground for LEGO builders and Pokémon Trainers alike.”
To find out more about the partnership and how you can get involved in the festivities, please visit here.
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