Sony Bundles $40 Modem Device Free With PlayStation 2
by Rainier on Jan. 1, 2006 @ 1:30 a.m. PST | Filed under E3 - Pre - E3 2003
In an attempt to boost sales and lure more video-game players online, Sony Corp. plans on giving buyers of its PlayStation 2 system a free modem device that previously cost $40.
Sony will now sell its PlayStation 2 standard with its Network Adapter, which allows video-game players to hook up via the Internet to compete with each other. The company didn't specify an exact start date for the promotion, but said it would happen over the summer.
Industry watchers had been uncertain whether Sony would offer any promotion, since PlayStation 2 sales have eclipsed competitors in the game-console arena, Microsoft Corp.'s Xbox