Double Fusion and 3D game art producer Vykarian announced today a strategic partnership that will provide a turnkey solution for advertisers and agencies that want to promote their products to gamers using the most engaging form of in-game advertising, 3D ads.

Frater is a 3D hack'n slash from Rebelmind, previously known for Space Hack, set in the 19th century. You are Frater Simon sent on a mission by the monasteries to free God's Envoy, taken hostage by a mighty Alchemist Marcus who uses human souls to strengthen his own powers in order to rule the world.

An evolution in open world gaming, Saints Row provides an unprecedented amount of freedom to experience the game as the player sees fit. The game, based in the fictional urban surroundings of Still Water, is action adventure with its core as a third-person shooter. THQ has released a 900mb singleplayer demo, now freely downloadable on Xbox Live.

Combining intuitive gaming with historically-inspired battles, Panzer Tactics DS lets would-be commanders lead their forces to victory or defeat in three exciting single-player campaigns, or compete in WiFi or wireless multiplayer, offering a competitive ladder system to rank the best online commanders. If you haven't yet, also check our preview....

Ubisoft's X360 exclusive Import Tuner Challenge, also known as Tokyo Xtreme Racer X, is an authentic and extremely customizable street-racing game that challenges racers to immerse themselves in Tokyo's underground to take on the fastest street-racing teams.

Yakuza is a thrilling, action-adventure game created by producer Toshihiro Nagoshi and award-winning novelist Seishu Hase, taking players deep into the world of Japan's infamous underground organization. Gone gold yesterday, here are some more screens & trailers...

EA announced today that it has released three new maps (Weathertop, Argonath, and Umbar) for its recently released RTS Battle For Middle-Earth 2, available on Xbox Live Marketplace. Play as any of the six factions in single-player skirmish and any of the five multiplayer modes.

Spike and Acquire are bringing Shinobi to the PSP, scheduled for release in Japan end of October. Based on the PS2 version, Shinobi features singleplayer, with 30 playable characters, as well as 4 player Versus multiplayer with 20 playable skins. The Mission Play Mode will allow you to connect to the PS2 and import missions made through the game editor.

Penny Arcade today announced that due to overwhelming demand, pre-registration for Penny Arcade Expo (PAX) gaming culture fest slated to invade Washington State this August 25th-27th has been extended to August 3rd at 6:30pm pacific.

DreamWorks Animation CEO Jeffrey Katzenberg announced today that it is collaborating with Aardman Features, Mark Burnett Productions and AOL to create the Flushed Away: Underground Adventure, DreamWorks' first online game with custom animation integration.