Gamer Market is Diversifying From Two to Six Categories
by Rainier on Aug. 30, 2006 @ 2:33 a.m. PDT | Filed under News
A survey analysis of U.S. online gamers indicates that the gamer community has diversified over the past few years from two types of videogame players (hardcore and casual gamers), to six distinct groups and, most importantly, a new middle market has emerged, all with different motivations, gaming behaviors, and spending patterns.
