EA Joins Microsoft's Massive Ads Network
by Rainier on July 25, 2007 @ 2:55 a.m. PDT | Filed under News
Massive, Microsoft's in-game advertisement provider, has signed an agreement with EA to provide in-game ads for its lineup of sports titles, such as Madden, NASCAR, Tiger Woods, SKATE, NHL etc... Microsoft has been under mounting pressure from Google, which recently acquired Adscape, as well as Double Fusion.


