2K Sports announced today that NBA 2K6 is now available in stores across North America, continueing to deliver the most authentic and exciting basketball experience on any console with ultra-realistic graphics, responsive controls, and standard-setting play mechanics.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail. 2K Sports announced that NBA 2k6 has gone gold and starts shipping September 26, but unlike last year's $20 price tag, the 2k6 edition will cost you $40.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

2K Sports and Nike today announced they have partnered to deliver a new level of authentic basketball experience in NBA 2K6, integrating authentic footwear, the use of performance attributes associated with specific footwear models and the first ever video game integration of the Nike iD shoe customization function.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.

2K Sports announced today that powerhouse Miami Heat center, Shaquille O'Neal will be the cover athlete and official spokesperson for NBA 2K6. The latest installment in the NBA 2K series promises fans the most complete and entertaining basketball experience with new offensive and defensive post play elements, developed with direct input from O'Neal.

2K Sports today announced that NBA 2K6 will incorporate the deepest integration of music and sports video games to date by featuring a soundtrack of all original and exclusive music by hip-hop's hippest acts, many of whom will tour to promote NBA 2K6 and also appear in The Entertainer's Basketball Classic (EBC) at Rucker Park mode, which allows gamers to play as their favorite rappers in this seminal street-ball tournament.

2K Sports and PowerBar today announced they have entered into a marketing relationship to mutually promote the new PowerBar Triple Threat energy bar line and the Fall 2005 release of NBA 2K6 and College Hoops 2K6 basketball video game titles from 2K Sports.

In NBA 2K6 ballers achieve NBA superstar status with the new 24/7 mode, where created players now participate in training camps, competitions and even land endorsement deals. Players elevate their game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 gamers across the country that match their gameplay tendencies down to the most minute detail.