Video Game News Coverage Influences Consumer Behaviour
by Rainier on July 19, 2005 @ 2:08 p.m. PDT | Filed under News
New results from Phoenix Marketing International indicate that recent news stories about video games are having some impact with regards to consumers' purchase choice of video game software. PhoenixMI conducted a qualitative and quantitative study to gauge consumer reaction about the slew of news events concerning video game violence and pornography.