A study conducted by The Nielsen Company, commissioned by EA on behalf of Gatorade, which shows the degree to which brand ads within video games can boost real life sales, reveals that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

Double Fusion has expanded its relationship with THQ as it is now offering a portfolio of dynamic advertising opportunities across new THQ AAA titles for the PS3 including UFC 2009 Undisputed, and MX vs. ATV Reflex.

Screen Digest reveals that video games' rising share of audience consumption and reach will make it impossible for brands to ignore, predicting in-game ads will clock in at $1 billion by 2014.

IGA Worldwide announced a multi-year agreement with Activision to deliver dynamic in-game advertising into multiple video game titles on PS3, starting with integrated ads in Guitar Hero World Tour.

Double Fusion signed a partnership with Sony Computer Entertainment to deliver dynamic in-game advertising on PS3, working with publishers and advertisers to create effective marketing programs for brands targeting PS3’s demographic.

Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

EA and Massive Inc., Microsoft's video game advertising network, announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games.

SCEA announced the creation of a new in-game advertising business unit, headed by 25-year industry veteran Darlene Kindler as director of Network Advertising, who will report to Phil Rosenberg, senior vice president of Sales and Business Development.

Double Fusion announced that it has added upcoming titles from THQ to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ's highly anticipated titles, such as Juiced, MX vs ATV and Stuntman franchises.

Alawar announced today that it has signed an agreement with Extent to add in-game advertising to its lineup. The deal includes casual titles ranging from arcade-style games like CheboMan to 3D arkanoid-breakout games like Magic Ball 2.

Enlight Software has selected Exent Technologies to add in-game advertising to the company's most popular titles.

According to Parks Associates, PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009. In 2005, U.S. Internet gamer households received about $0.10 worth of advertisement-supported gaming content on a monthly basis, compared to $50 worth of TV content.

Macrovision and in-game advertising provider Double today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.

Midway announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles, starting with Stranglehold, developed in collaboration with John Woo.