Prince of Persia: The Sands of Time takes place within an exotic, mysterious world representing Persian architecture, animals and attire. After his father invades the palace of the Maharajah, the Prince, tricked by a treacherous vizier, uses a magic dagger to release the dangerous Sands of Time from an ornate hourglass. With the aid of a beautiful, mysterious, and potentially untrustworthy ally, players embody the Prince to recapture the Sands of Time and restore peace to the land. Check out these nifty looking Gameboy screens...

These guys know how to rip up the tunes, and they think they know a thing or two about gaming. Your chance is coming to take them on first hand, talk trash, and hang with them on Xbox Live. Dustin, Teppei, Eddie, and Riley will be giving away free autographed copies of the new Thrice CD, The Artist in the Ambulance, to those they deem worthy—either by virtue of their gameplay, their trash-talking, or their merit as a member of the Xbox Live community. They’ll be playing Return to Castle Wolfenstein, Inside Pitch 2003, and other games to be announced later.

Atari, Inc. and Firaxis Games have announced a pre-sell program for Sid Meier's Civilization III: Conquests expansion pack. Beginning today, September 24th, Civ fans everywhere will receive a free, limited edition "Best of the Net" Bonus CD when they pre-order Sid Meier's Civilization III: Conquests at select retail outlets. Read more for details ...

Already revealed a while ago, Data Becker today officially announced its upcoming PC game Castle Strike. Developed by Related Designs (previously known for America & the upcoming No Man's Land), Castle Strike is a fast paced RTS game with a very detailed and authentic presentation of medieval Germany, England and France. Although strategically demanding, its core is based on action. That's why all the time consuming handling of resources and civilians is reduced to a minimum with the help of a special, never before seen peasant management system and lots of automatic functions. Castle Strike is scheduled for Q4 2003. Read more for details ...

Command an elite, multinational squad of special operatives against a hidden terrorist foe. In Tom Clancy's Rainbow Six 3, the third installment in the wildly popular Rainbow Six series, Team RAINBOW races against time to stop terror and unravel a mystery. In locations around the world, from London to the Cayman Islands to Rio de Janeiro, lead Team Rainbow in a desperate effort to battle a madman and foil his doomsday plot. Some new screens rushed in, read more to check them out!

It's Zero Hour and time to square off against the world's most powerful generals as Electronic Arts announced that Command & Conquer Generals Zero Hour is available in stores under the EA GAMES brand. The first expansion pack to one of the best-selling PC games of 2003, Command & Conquer Generals, Zero Hour gives players more weapons, more power, new battlefields, three new single player campaigns, 15 new missions, and new game modes.

Clear a path to victory as Electronic Arts announced that Medal of Honor Allied Assault Breakthrough is now available for the PC. Published under the EA GAMES brand, the new expansion pack for the critically acclaimed hit title Medal of Honor Allied Assault takes players from combat with Rommel in North Africa to the heart of Italy in the struggle to breakthrough the fortified lines of the Third Reich.

Just in time for the biggest video game thrills of the fall, Nintendo of America Inc. today announced a new MSRP of $99.99 for its Nintendo GameCube, effective tomorrow, Sept. 25. This great new price opens an $80 price advantage over its two console competitors. While the price of GameCube hardware is falling, the variety and affordability of great software is soaring. Coupled with expansion of the GameCube library to more than 320 games by the end of the year, the new MSRP of $99.99 and added exclusive offers will further boost momentum for the console throughout the holidays.

History Channel’s Battle of Britain 1940, published by Activision Value, Inc. and developed by iEntertainment Network Inc., brings brand new functionality and features to the flight simulation game market with the new AUTO CO-PILOT feature that gives players auto takeoffs, auto landings, auto formation, and auto attack. AUTO CO-PILOT makes a real authentic flight simulation accessible to all gamers without ANY flight simulation experience! Read more for details ...

Continuing its successful partnership with Namco, Sony Computer Entertainment Europe is delighted to announce the Quarter One release of I-Ninja exclusively for PlayStation2. Developed by Argonaut Games PLC, this exciting character-based action game follows "Ninja", an ultra cool ninja with extreme attitude, as he masters weapons and hones his skills in order to save his world. Read more for details and some new screens ...